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Hello, I'm Ali

I'm a freelance content writer and strategist for SaaS and B2B brands. I have hands-on experience planning and executing content strategies and writing articles that resonate with my client's audience. In addition to ranking on Google, my articles are crafted to take readers to their Aha! moment, solving their problem and helping them make an informed decision.

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Recent Articles

RightBlogger Blog: AI Tutorials & Tools for Creato •

Best YouTube Thumbnail Size for 2024 (Resolution & Aspect Ratio)

As the second-largest search engine in the world, getting attention on YouTube is like jumping through hoops. Unlike Google, where you’ve got a second chance with a meta description, you’ve got only one chance on YouTube: your YouTube video thumbnail.

Aside from the visual and the text on it, YouTube thumbnail size matters to maintain clarity and sharpness across different screen types.

As the thumbnail is the first impression of your video, it impacts viewer engagement and click-through rates
The Close Sales Blog •

Challenger Sales Model: Process, Benefits & Implementation

The Challenger sales model lets you take control of sales conversations by drawing the prospect’s attention to a problem that affects them and offering the solution. As the original proponents of Challenger Sales put it, “Lead to your solution, not with your solution.”

Think about it: decision-makers come to a conversation believing they know a lot. And believe me, sometimes they do. Instead of bugging them with pain points, solutions, and your product’s features, which they already know a lot
The Startup Chat with Steli & Hiten •

How to Nail Your Next Startup Presentation

In 2022, 47 percent of startups failed due to a lack of funding. If you’re feeling uneasy about nailing your next startup presentation, we feel your pain.

We won’t lie to you; raising funds is one of the most nerve-racking parts of building a startup. Sadly, that’s something most startups will do at one point or another. Your big idea has existed in your mind for a while. You’ve probably even built an MVP that’s already gaining traction.

But to scale, you need funding, which is why you need a
The Close Sales Blog •

Best 15 Sales Courses to Consider in 2023

Ever wondered why all the juicy bonuses and the best jobs go to the top sellers? It’s simple: effective selling is key to business development.

The good news is: you too can be among the A-list salespeople if you make continuous, lifelong learning your friend. Unsure? Check out this finding by the RAIN Group: 71 percent of top-performing sellers reported receiving highly effective sales training.

Top salespeople are passionate learners who get that way through continuous learning. You are not
Elastic Sales Blog •

How to Leverage Social Media for Sales

Before jumping into the how-to, I want you to understand the concept of social media marketing and why it’s vital for sales professionals. The reason for this is: social selling and social media marketing go hand in hand.

Social media marketing is the use of social media platforms to connect with your target audience, build brand awareness, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, listening to and engaging with your followers
The Close Sales Blog •

14 Top Intent Data Providers to Boost Conversion Rates

Finding in-market accounts and high-quality leads is a top priority for any B2B sales professional today. And data is the key to success. Unfortunately, most B2B data types, on their own, don’t provide a complete picture, making it difficult to fully leverage sales data.

Take firmographic data, for example. It tells you whether a prospect ticks all the boxes for your ideal customer profile but leaves you wondering if they’re actively trying to buy.

Of course, you could try to make sense of it
The Close Sales Blog •

The Best CRM Apps for iPhone: Track Leads and Follow Up on the Go

According to Statista's 2022 report, half US employees use an iPhone. That means there’s a good chance that some, if not most, of your coworkers and rival sales reps use an iPhone.

iPhone has become a crucial workplace tool, which means finding a CRM app for iPhones can help your sales team be effective both in and out of the office.

A CRM app provides sales reps with real-time access to key information about prospects, notifications of any changes to a lead’s or customer’s status, and prospec
The Close Sales Blog •

What Is Lead Management? Definition, Tips, and Tools

Let’s say you’ve just completed a successful lead generation campaign—your pipeline is now filled to the brim with a list of potential customers who want to buy your product. Congrats!

But when it’s time to convert, you find out most of them are a bunch of tire kickers, and meeting your quarterly sales goals is starting to look like a pipe dream.

Before you start pointing fingers, have you checked your lead management process to see if it’s rock solid? If not, deals falling through might indic
WordStream •

How to Measure Content Marketing ROI (The Right Way)

When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are not tied to content. This is a major pitfall. If you don’t know how your content is impacting your bottom line, how can you know what’s worth your money and what’s not?

Although many believe that calculating the return on investment (ROI) of content marketing is a mystery that remains largely unsolved, this simply isn’t true. Your content efforts

A little bit about me.

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